“With a rich professional working experience in marketing management for over 20 years, I started to realize my limits. Therefore, I was looking for a place, which allows me to do some experimental and academic research. The EA-DBA program brings me a large platform for business research with both international participants and support of high-level European and Asian research faculty. In this program, participants are free to choose their research domains. My personal interests focus on consumer behavior and the effects of social networks on branding.”